NEWS5 April 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US – Nielsen has launched Nielsen Artificial Intelligence (AI), an adaptive learning technology built into its Marketing Cloud.
The addition of AI methods means Nielsen’s Marketing Cloud can respond instantly to changes in consumer behaviour which it said will lead to more relevant content and advertising, and improved ROI.
Data from client’s ecommerce purchased, product page visits and audiences for example, are streamed and optimised by Nielsen AI allowing marketers to adapt their messages according to the buying behaviour.
Nielsen AI syndicates audience data updates across platforms such as search, social media, email, video, mobile, programmatic, OTT-TV and owned-and-operated websites and apps.
Mark Zagorski, executive vice-president, Nielsen Marketing Cloud, said: "Nielsen AI takes a big leap beyond industry-standard batch-learning approaches, which are limited by static audience data sets and learning processes that can take days to complete."
"In a competitive environment where every moment counts, marketers need to be able to act on up-to-the-second information in an automated way. Nielsen AI equips them with the tools they need for real time data processing, learning and syndication, enabling marketers to cut through the clutter."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Insight Manager (Client Side) – Not-For-Profit/Sustainability
To £55,000
Resources Group
Product and Portfolio Manager (Marketing) – Not for Profit Research (Health/Social)
To £46,000
Spalding Goobey Associates
Research Manager – Quantitative Research – High Quality Insights Consultancy
£42,000 to £52,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments