NEWS4 August 2017
US – Nielsen has acquired vBrand, an Israel-based technology startup that has developed a machine-learning-enabled platform to measure brand exposure in sports programming.
vBrand and its technology will be fully integrated into Nielsen Sports, with the intention of bringing increased delivery speed and scale to the company’s existing sports products, Sport24 and Social24.
In particular it will increase the speed at which Nielsen’s sports logo recognition and media monitoring locate and calculate brand positions on screen.
Terms of the deal have not been disclosed.
"This is an exciting acquisition that demonstrates our continued ambition and commitment to our sports clients," said Howard Appelbaum, president, Nielsen Entertainment.
"Bringing vBrand’s technology into Nielsen Sports’ existing sponsorship valuation process will further expand the scale of programming and events it covers around the world. It will also provide timely exposure information, enabling clients to make smarter and faster decisions on sponsorship placement."
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