NfpResearch was sold late last year by its founder Joe Saxton to co-managing directors Cian Murphy and Tim Harrison-Byrne.

The company’s new direction will focus on research on social investment, better use of technology, benchmarking and a commitment to under-represented audiences in qualitative and quantitative research.

NfpResearch is also launching an annual fund of £10,000 to allow smaller charities and organisations to bid for free research, alongside work to make the company carbon neutral.

Murphy said: “The NfpSynergy name has served us well over the last 20 years and I like to think we’ve banked a lot of good will with our clients and the wider sector over that period.

“NfpResearch will still stand for all the best things about NfpSynergy – top quality research, excellent client service and an unparalleled knowledge of the charity sector.”

Harrison-Byrne said: “This rebrand is about building on all that is good at nfpSynergy – the commitment to helping charities make better decisions.

“With better use of technology and a more modern visual identity we can improve the client experience, while also still delivering relevant and much needed free resources to smaller charities.”