Newbold (pictured) joins from Healthcare Research Worldwide where she was a board director for the past five years. 

She has expertise in leading strategic healthcare market research studies, particularly in fields such as oncology and rare diseases.

Vivienne Farr, managing director of Narrative Health, said: “Gillian’s ability to get to the heart of the business issue will allow us to continue delivering powerful insights that help our clients’ brands reach their potential.”