NEWS28 October 2010

New Zealand gets third-party mobile web measurement service

Asia Pacific Technology

NEW ZEALAND— Nielsen has added mobile internet audience measurement to its Market Intelligence service in New Zealand.

Publishers wishing to have their content measured must go through a tagging process, Nielsen said. Information provided by the service includes average daily unique browsers, sessions, page impressions and average session duration.

Amanda Wisniewski (pictured), Nielsen’s online commercial director for the country, said: “With the increasing amount of mobile internet usage in New Zealand, advertisers, agencies and publishers are all looking for reliable data and insights to support their content and advertising strategies.”

Publishers APN, TVNZ and MetService are already tagged for measurement, Nielsen said.