New publishers, media agencies sign up for Mediamark print ad ratings
Publishers Conde Nast, ESPN The Magazine and Hearst Magazines have signed up to the service, which produces ad exposure data for every issue of nearly 200 magazine titles – covering 155,000 ads in more than 3,100 issues.
Media agencies Initiative, MPG, Universal McCann, OMD and PHD have also become AdMeasure clients. Existing customers include Time Inc, The Meredith Corporation, Starcom USA and Group M.
AdMeasure’s audience data is produced through a fusion of Mediamark’s Survey of the American Consumer, its Issue Specific Readership Study and the ad readership research carried out by MRI Starch.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments