NEWS17 March 2010

New publishers, media agencies sign up for Mediamark print ad ratings

New business North America

US— Mediamark reports that the client base for its fledgling print ad currency AdMeasure continues to grow, with eight new companies added to the roster this year.

Publishers Conde Nast, ESPN The Magazine and Hearst Magazines have signed up to the service, which produces ad exposure data for every issue of nearly 200 magazine titles – covering 155,000 ads in more than 3,100 issues.

Media agencies Initiative, MPG, Universal McCann, OMD and PHD have also become AdMeasure clients. Existing customers include Time Inc, The Meredith Corporation, Starcom USA and Group M.

AdMeasure’s audience data is produced through a fusion of Mediamark’s Survey of the American Consumer, its Issue Specific Readership Study and the ad readership research carried out by MRI Starch.