NEWS21 March 2011

New NeuroFocus headset gets closer to the Mynd

North America

US— Neuromarketing agency NeuroFocus has launched a new wireless headset to measure respondents’ brainwave activity in more natural settings, both in and out of home.


The Mynd headset has been in development for the past three years. Previously NeuroFocus relied on wired technology (see here).

NeuroFocus CEO A.K Pradeep (pictured) said: “While developing Mynd, we focused on achieving medical-grade scientific precision along with extraordinary ease of use and aesthetics.”