Oyebode was previously head of research at On Road, where he had a particular focus on cultural insight and youth audiences and worked with clients including Nike Global and Vodafone.

He has also previously held insight roles at Deloitte Digital and Sky.

The appointment follows a period of growth for the employee-owned business.

Kenny Fox, head of qual at d+m, said: "Jamie is an exciting addition to the team. He brings a rare mix of strategic sharpness, cultural curiosity and creative energy. At a time when the world of insight is being reshaped in real-time, those are exactly the qualities we need in the agency to help us continue to push forward and thrive."