NEWS1 February 2018

New growth leadership team at Interbrand

US – Interbrand’s new CEO, Charles Trevail, has unveiled changes to his leadership team with new roles and promotions to focus on growth.

Gonzalo Brujó (pictured), the current CEO of Interbrand EMEA & LatAm, has been given the new role of global chief growth officer and has hired Hermann Behrens to the newly created position of chief growth officer of North America.

Behrens will bring together a regional growth team, consisting of new business leaders and marketing teams from New York, Toronto, Cincinnati, Los Angeles and InterbrandHealth.

He joins from marketing and design consultancy, Fitch, where he was CEO of North America.

Brujó has been with Interbrand for 15 years, and CEO EMEA & LatAm since 2015. In that role he spearheaded a business transformation in 11 of Interbrand’s offices.

Trevail said: “I firmly believe that we have the capability to reinvent branding for the 21st Century. Putting together this new team of leaders allows us to think like a start-up and rebuild this business around what branding in the future is, rather than necessarily just what it’s been in the past.”

Trevail took over as CEO in January this year, following the retirement of Jez Frampton.