Bulchandani (pictured right) will be responsible for commercialising services and tools across WPP, and was previously global chief executive at WPP advertising agency Ogilvy.

Laurent Ezekiel (pictured left) will replace Bulchandani as Ogilvy chief executive, overseeing the creative network’s global business, spanning integrated marketing capabilities that include advertising, PR, social and influence, customer engagement, consulting and health.

Ezekiel most recently served as chief executive at marketing agency WPP Open X for The Coca-Cola Company.

Floriane Tripolino will take over as chief executive at WPP Open X, with the appointment following The Coca-Cola Company’s renewal of its global marketing partnership with WPP Open X in May 2025.

Prior to joining Open X, Tripolino spent four years on WPP’s Nestlé account.

The appointments follow the appointment of Cindy Rose (pictured centre) as chief executive at WPP , replacing Mark Read. 

Rose said: “Devika’s deep obsession with helping our clients grow and win, will help us accelerate our growth across the entire WPP landscape.

“Laurent’s close, successful partnership with The Coca Cola Company and creation of WPP Open X gives him valuable insight and experience to help navigate the needs of our largest clients, many of which are housed in Ogilvy.

“Their collective expertise will play a crucial part in helping me drive WPP to our next phase of growth.”