NEWS9 April 2020

New CEO at Adform

Europe News People Technology

DENMARK – Adtech company Adform has appointed Troels Philip Jensen as chief executive.

Adform troels philip jensen_crop

Jensen (pictured) joins the firm from software company Itiviti, where he was chief operating officer. He will lead Adform’s employees across 29 offices in 26 countries and drive the company’s commercial development.

Jensen replaces Adform co-founder and chief executive Gustav Mellentin, who will remain with the company in a new role focusing on strategy.

Torben Munch, chairman of the board, Adform, said Jensen brings “strong global leadership skills” and “ability to execute international growth strategies focusing on sales and customer satisfaction”.