New ad-blocking software threatens mobile advertising

ISRAEL — A new start-up, Shine, has developed software that prevents advertising from loading in web pages and apps.

Res_4013334_block

According the the Financial Times, one European wireless carrier has installed the software in its data centres and plans to turn it on before the end of 2015. Other operators also plan to block advertising on their networks, the story reports.

The software does not affect ‘in-feed’ ads such as those that feature on Facebook and Twitter.

“Tens of millions of mobile subscribers around the world will be opting in to ad blocking by the end of the year,” Roi Carthy, chief marketing officer of Shine was quoted as saying.

“If this scales, it could have a devastating impact on the online advertising industry.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts