NEWS5 September 2014

Neustar partners with comScore for ad viewability measures

New business North America

US — Neustar has integrated comScore vCE (validated Campaign Essentials) metrics into its PlatformOne tool.

This integration is intended to improve Neustar’s ability to measure ad viewability and the duration of ad engagement.

“We are pleased to see Neustar and comScore working together to offer improved efficiencies and synergies in campaign measurement,” said Scott Hagedorn, CEO of Annalect, the marketing technology platform of Omnicom Group.

“Ultimately, this partnership fosters the continued acceleration of digital as an advertising medium and makes it easier for us to deliver value back to our clients.”