NEWS23 January 2012

Neurosense allies with university to open lab in Brazil

Latin America News

BRAZIL— Neuroscience researcher Neurosense has opened a lab in São Paulo, Brazil, through a partnership with the higher education institution the Getulio Vargas Foundation (FGV).

The FGV-Neurosense Neuromarketing Lab aims to work with private and public sector clients using neuroscientific knowledge and techniques looking at how subconscious factors influence human behaviour. It will look at people’s emotional reactions to stimuli such as advertising, products and brands.

Neurosense has set it up with the FGV’s São Paulo School of Business Administration as well as FGV Projetos, the arm of the foundation that pursues practical applications of its educational activities.

The lab will be led by Neurosense’s Michael Brammer and Andy Dean, together with Carlos Augusto Lopes da Costa of FGV.

Neurosense, which was founded in 1999, is based in the UK and also has an office in Singapore.