NeuroFocus wants to listen to your brain

Some still see neuromarketing as a fringe technique, but California-based NeuroFocus is doing its best to bring it into the mainstream.

The firm, which has been part-owned by Nielsen since 2008, uses electroencephalography (EEG) together with eye-tracking to help companies hone their products and marketing materials.

In this video interview we speak to the firm’s chief executive AK Pradeep and European managing director Thom Noble about the growth of neuromarketing and what the future holds.