Nepa enters US market

The new office is located in New York and Peterson (pictured) has been named as managing director, US.

“We are thrilled to have Ken come on board as he is a true champion of data actionability at all points of the consumer journey,” says Fredrik Östgren, CEO of Nepa.

“With his depth of experience, operational expertise and market research acumen, Ken is a valuable addition to our team, and we look forward to working closely with him as we build Nepa’s footprint in the world’s largest market.”

The company has also announced that it has been selected by Facebook as one of a small number of partner firms in Facebook’s marketing mix modelling (MMM) programme. It is the only non-US headquartered business to be chosen.