NBA signs up for TiVo’s television ratings
TiVo will provide a second-by-second analysis of viewing habits and commercial ratings for every primetime NBA game.
The NBA will also be using TiVo’s interactive advertising solutions to promote this year’s NBA Finals.
Mark Tatum, NBA’s executive vice president of marketing partnerships, said: “We are impressed with the power and impact of TiVo’s interactive advertising solutions and audience research.”
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