NEWS16 March 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK— Social media monitoring firm Brandwatch has secured £3.6m in a round of fundraising led by investment house Nauta Capital, with a contribution from existing shareholder Gorkana Group.
Nauta Capital general partner Carles Ferrer (pictured) will join the Brandwatch board while venture partner Al Sisto will act as an observer.
Brandwatch said that the cash will be used to fasttrack the development of new products, expand internationally beyond its existing offices in the UK, Germany and the US and bolster its sales and marketing teams.
The firm was formed in 2007 by Giles Palmer and lists Ipsos, Mediacom and HSBC among its list of clients.
Ferrer said: “We have followed the space and company very closely for a long period and believe it has true potential to lead the segment internationally. Giles and his team have done a superb job building the strongest product and positioning the company as a leader in several markets.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/Mn5jO4IDTG
Dentsu acquires Extentia and merges it with Merkle https://t.co/yRCNmdOqgA #mrx #marketresearch
UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Qual / Quant Insights specialist – Brand/Comms/NPD
£50,000–£60,000 + Excellent Benefits
Resources Group
Senior Consumer Insights Manager (12 month FTC) – Clientside
Resources Group
Hasson Associates
Strategic Insight Executive
£32000–36000
RT @researchlive: UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments