The MITK Your Say panel will allow brands to draw on its 40,000+ followers to conduct nationwide research targeting the mummy market and services offered include large scale online polling, bespoke focus groups and mystery shopping.

Managing partner Alex Uprichard said: “Brands are in safe hands with MITK. Being mums ourselves, we understand our panellists and our director level experience, both agency and clientside means we are well versed in servicing the needs of top brands.”