MTM will form a new insights and consultancy division at Brave Bison, with the division operating independently from Brave Bison’s marketing services and skills divisions.

In addition, MTM will retain its existing branding and leadership team, and will gain access to Brave Bison’s operating model, including AI and development hubs.

MTM will also have opportunities to work with Brave Bison’s sports marketing and fan engagement consultancy Engage.

The acquisition is Brave Bison’s fifth of the year, with the company counting global media company News Corp as one of its largest shareholders, as well as involvement from Professor Mark Ritson who leads MiniMBA, Brave Bison’s marketing skills and training division. 

Oli Green, executive chairman at Brave Bison, said: “MTM’s reputation for delivering strategic clarity to some of the world’s most influential organisations is second to none. 

“By combining their deep expertise in consultancy and insight with Brave Bison’s agile operating model and proprietary AI tooling, we are creating a platform that is uniquely positioned to help tomorrow’s super brands capitalise on complexity.”

Caroline Wren, chief executive at MTM, added: “Joining Brave Bison opens up an exciting new chapter for MTM.

“Our role has always been to provide our clients with clarity in a complex world – and now we have the platform and technology to take that even further. Our clients are facing more disruption and opportunity than ever; together, we’ll be better equipped to help them navigate what’s next.”

Richard Ellis, founder at MTM, commented: “Twenty years ago, our first project was helping a client make the transition into digital. Today we’re still doing that, but ‘digital’ has completely changed. 

“Brave Bison’s modern marketing skills and cutting-edge technology – plus access to brilliant marketing minds like Mark Ritson – make them the ideal partner to amplify our insight and strategy work in this new world.” 

(Photo: Richard Ellis, James Bryson, Caroline Wren, Ross Taylor, Theo Green, Oli Green)