MSW•ARS hires McGee for qual insights
McGee most recently ran his own qual consultancy, McGee Research, but has also worked for Hyatt-Esserman Research, McCollum Spielman, Doyle Research Services and Hall & Partners USA.
Art Klein, partner of MSW•ARS said: “We’re extremely proud to have Tom join our team and look forward to building upon our qualitative services to better support our clients’ needs. We’re seeing the demand for qualitative grow, particularly for online and mobile applications. Tom’s expertise in these areas will be a real asset to MSW•ARS and a benefit to our clients.”
MSW•ARS was formed a year ago from the merger of MSW and ARS, the latter being a copy testing and equity tracking business previously owned by comScore.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments