NEWS11 February 2014

MSW•ARS hires McGee for qual insights

North America People

US — MSW•ARS has appointed Tom McGee as vice-president of qualitative insights.

McGee most recently ran his own qual consultancy, McGee Research, but has also worked for Hyatt-Esserman Research, McCollum Spielman, Doyle Research Services and Hall & Partners USA.

Art Klein, partner of MSW•ARS said: “We’re extremely proud to have Tom join our team and look forward to building upon our qualitative services to better support our clients’ needs. We’re seeing the demand for qualitative grow, particularly for online and mobile applications. Tom’s expertise in these areas will be a real asset to MSW•ARS and a benefit to our clients.”

MSW•ARS was formed a year ago from the merger of MSW and ARS, the latter being a copy testing and equity tracking business previously owned by comScore.