MSQ appoints Anna-Lee Bridgstock as analytics and insight partner

Bridgstock (pictured) will help to develop new data and analytics products for clients and help to lead MSQ’s data and analytics team. She will also sit on the executive board of MSQ’s insights and research consultancy Freemavens.

Most recently a social data and insights consultant for BBC Studios, Bridgstock has a background in running data teams for marketing, media and technology businesses.

Prior to the BBC, she was group director of data, intelligence and planning at LadBible, where she set up and led the publisher’s data and planning team, combining data, paid media and commercial strategy.

She has also held agency and client-side roles at Microsoft, Interpublic, MediaCom and Wunderman Thompson.

Bart Michels, executive director at MSQ, said: “Anna-Lee has a great pedigree in data-driven insight, analytics and marketing and we’re delighted to bring her cutting-edge thinking to the group. MSQ is ripe for growth in driving market-leading data and insight opportunities for clients, and Anna-Lee will play a key role in helping us do just that.”

Headquartered in London, MSQ employs around 1,200 people across 11 agencies. The company recently acquired mobile specialist Miri Growth and launched standalone group disciplines including MSQ Global Studios and MSQ Data.