NEWS2 July 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – The Market Research Society (MRS) has launched new guidance for face-to-face research during the Covid-19 pandemic.
Regulations and advice issued in today’s guidance include those for preparing facilities, cleaning, personal hygiene, personal protective equipment, ventilation, and how to communicate safety measures to clients, participants and staff.
The guidance complements MRS’s existing code of conduct and does not supersede any government advice.
The government has also confirmed to MRS that face-to-face research with people aged over 70 can now go ahead if precautions are taken.
Viewing facilities and other venues are allowed to open again on 4 July, as lockdown eases across England. Other parts of the UK will reduce lockdown later this month.
Jane Frost, chief executive of MRS, said: “Face-to-face research is a crucial part of our sector and the insight it yields will be essential in helping our economy recover and understanding the impact of the crisis on current business and society to build for the future.
“As we move into this next stage in lifting lockdown, it is critical that research practitioners continue to prioritise the safety of their participants, staff, contractors and clients, so that they can grow and retain public confidence in the work they do.”
She added that MRS would continue to review and update the guidelines as the pandemic develops. The MRS guidance can be viewed here and previous guidance can be found here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
What does effective charity marketing look like? Ian Gibbs of Data Stories Consulting and the @DMA UK examines best… https://t.co/Mm3Y922gul
Gekko partners with CloudArmy on neuroscience https://t.co/H3HVoPywM8 #mrx #marketresearch
Voxco adds three tools to its insights platform https://t.co/lTsB6ACI24 #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quantitative Research Manager – Central London or Remote – Tech, Telcos, Gaming!
£38,000–£42,000+ benefits
Resources Group
Quant Associate Director – BtoB / Tech Brands – Help shape business strategy!
£Excellent + Benefits
Hasson Associates
Research Director, Brand & Comms
£60000–75000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @researchlive: What does effective charity marketing look like? Ian Gibbs of Data Stories Consulting and the @DMA_UK examines best pract…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments