NEWS11 April 2017

MRS introduces market research training simulation

Innovations News UK

UK – The Market Research Society (MRS) has launched Microlaunch Online, a training simulation that tests users on how to apply the fundamentals of market research.

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Microlaunch Online has been embedded into the MRS’s Introduction to Market Research online course and is intended to assess current competence, hone research skills and inform decisions on further training requirements. 

Users are asked to design a research programme to support the launch of a new virtual brand, using qualitative and quantitative research methods across six stages and using insights from research as well as managing a budget. 

“As part of MRS’s growing suite of online provision, Microlaunch Online provides a flexible new way to build knowledge and capability in delivering market research projects," said Jane Frost, MRS CEO.

"This innovative online game will ensure that the new researchers taking the Introduction to Market Research will have their learning enhanced, assessed and embedded."