NEWS11 January 2017
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US — Jon Last, founder and president of Sports and Leisure Research Group, has been elected as board president of the Market Research Institute International (MRII) for 2017.
Last (pictured) succeeds Lisa Courtade, Merck’s executive director, global customer and brand insights.
The board has also elected Jeffrey Henning, CEO of Researchscape, as president-elect and Michael Mermelstein, executive vice president of Nichols Research, as treasurer.
“MRII has always set the standard for the training and education of market research professionals,” said Last.
“Now, more than ever, insights and understanding are tantamount to the success of today’s enterprises. I’m honoured for the opportunity to help lead MRII’s efforts to assure that those engaged in this critical function are well equipped for the challenge.”
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