NEWS19 September 2018

MRI launches visual analytic tool

News North America

US – GfK MRI has released Visual Reporter, its graphically-based analytical tool to deliver instant access to targeting insights.

The tool draws on MRI’s database of US consumer activities and attitudes and uses an intuitive interface and instant charting to bring the data to life.

Josh Pisano, senior vice-president of data innovation at MRI, said: “With Visual Reporter, we are focused on giving time back to our clients – so they can devote more energy to the things they do best. Rather than combing through tables or constructing charts, our clients can spend more of their days adding insights and crafting points of view.”