NEWS18 November 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS18 November 2015
US — The Media Rating Council (MRC) has issued a detailed set of guidelines for social media measurement.
The Social Media Measurement Guidelines V1.0 establish a set of methods, definitions and common practices for any entities that measure social media activity. The latest version incorporates cross-industry feedback gathered during a 30-day period of public comment, and has been co-sponsored by the American Association of Advertising Agencies Social Media Committee, The Interactive Advertising Bureau and the Word of Mouth Marketing Association.
The guidelines are intended to cover methods including tracking/ counting users; interaction or engagement; and consumer listening and sentiment.
“Social media platforms and user generated content aggregators are quickly becoming primary avenues for branded or paid content, and therefore establishing uniformity for how we discuss, assess and measure traffic and engagement is critical,” said George Ivie, CEO and executive director, MRC.
“These guidelines are also an important step in the mission of 3MS – Making Measurement Make Sense – toward making the digital ecosystem a more valuable medium for everyone involved in brand advertising.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, businesses have a collective responsibility to moral and ethical codes, including closi… https://t.co/EZpOLZL7Jb
Comscore revenues increase in Q2 https://t.co/9NkDCKaqQQ #mrx #marketresearch
Walnut Unlimited hires two https://t.co/PE7SJihAaZ #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quant / Qual Project Manager (German speaking) – Healthcare
£28,000–£35,000 + Excellent Benefits
Hasson Associates
Research Strategist
£32000–40000
Resources Group
Quant Research Manager – Leading Tech Brands
up to circa £45,000 + Bonus
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
ANNOUNCEMENT LAUNCHEDThe @TweetMRSandmore Conference 2022.Get your ticket: https://t.co/Kx2VFYN8BY This sell-o… https://t.co/LV4z0LxQAC
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments