NEWS9 November 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS9 November 2009
US— Strategic marketing agency Moxie Interactive has struck a deal with language processing technology firm OpenAmplify to develop tools to measure the sentiment of online conversations between consumers and brands.
Moxie will use OpenAmplify’s semantic web platform to develop “unique measurement and brand participation planning tools” based on the latter’s Natural Language Processing (NLP) technology.
The agency hopes to better understand and analyse the sentiment, emotions and intent expressed in online conversations in order to provide clients with insight that will improve connections between them and their customers.
Moxie says it will gauge consumer sentiment before, during and after marketing campaigns and advise clients on specific things to do, such as adjusting their marketing messages.
Joel Lunenfeld (pictured), Moxie’s CEO, said: “Our vision is to build a unified platform that allows us to create applications around the social web, while exposing services for our clients to build upon.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Director– Quantitative – Research, Insights & Strategy Consultancy
£75–£120,000 + Bonus & Bens
Resources Group
Associate Research Director – Global Strategic Communications Agency
c£50,000 + 30 days annual leave + option of 4 weeks working abroad per year!
Armstrong Transaction Services Ltd
We are looking for a freelance specialist
Freelancer/rates negotiable
Featured company
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments