NEWS10 September 2013

Monetate gets Charles Tyrwhitt contract

New business UK

UK — Fashion retailer Charles Tyrwhitt has selected customer experience firm Monetate for testing and targeting services.

The company is looking to increase the number of concurrent tests it could set-up and run to improve business information and will use Monetate for its testing programme with unlimited campaigns per month across key audience segments.

With global sites in UK, US, Germany and Australia, Charles Tyrwhitt also plans to use Monetate’s geo-targeting capabilities to target relevant messages by country.

Charles Tyrwhitt head of web development and trading Jennie Blythe said: “With Monetate, we plan to take our testing programme to a different level, continuing to target our most important customer segments. As a direct marketer, this is inherent to the way we work.”