Mohammadally (pictured) joins from community panel specialist Verve. Prior to that she worked at Research Now, Greenfield-Ciao and Synovate. 

“I'm delighted to have the opportunity to work with Emel again," said Lucid EMEA managing director, Ben Hogg.

"We're on an incredibly exciting path with Lucid in EMEA, demonstrating to our clients that cheaper, faster, and better isn't just a myth. Our technologies allow our clients to focus on what they love doing, rather than comparing quotes from multiple vendors and chasing project managers for updates – saving them time and improving their bottom line.

"Emel is the perfect person to take this message to the market place.”