NEWS26 June 2013

Mobile survey traffic up in Europe but down in US, says Kinesis

Europe North America Technology

US — Mobile survey traffic in Europe was up year-on-year from 4.1% to 9.7% in the first quarter of 2013, according to Kinesis Survey Technologies.

However survey participation via mobile devices fell in the US, from 30.7% in the third quarter of 2012 to 26.3% in Q1 2013.

“This could be an anomaly,” Kinesis said, “or indicative that researchers are continuing to lag behind in programming mobile usability into their fielding studies that are generally intended for desktop respondents.

The data is published in a white paper, available online.