NEWS15 August 2012

Mobile Posse and Annik strike mobile research partnership

North America

US— Research outsourcing firm Annik and mobile advertising and CRM agency Mobile Posse have formed a partnership which they claim will provide brands and researchers with access to 15 million consumers.

The service will offer access to consumers who have signed up to receive surveys through Mobile Posse’s software on their handsets. Annik’s senior partner Rudy Nadilo (pictured) said: “For the first time, researchers will have unfettered access to the mobile phone user’s home screen without going through a panel, emails or texting.”

Greg Wester, EVP at Mobile Posse added: “When you combine Annik’s market research delivery with Mobile Posse’s 15 million cell phone customers you have a really exciting way to do research in a whole new way.”

The 15-million sample is made up of subscribers from phone companies including Verizon Wireless, MetroPCS and US Cellular.