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NEWS20 November 2014

Mobile is now ‘America’s first screen’

News North America

US — The average American now spends almost three hours a day on a mobile device, an increase of 9.3% in the past nine months and a trend that pushes it ahead of television for the first time.

While average time spent watching TV has remained at 168 minutes for the past three years, time spent on mobile devices rose from 109 minutes at the start of 2012 to 162 minutes at the beginning of the year, according to mobile analytics company Flurry.

“As of September 2014, it is a new world in the American living room,” the company said.

Flurry has attributed the latest development to the growth in mobile apps – time spent on mobile web has apparently remained flat – and while the top 25 apps (ranked by time spent) saw just a 1% increase in time spent with them, the rest registered a 21% increase.

“Most app developers didn’t know back in 2008 that they would be building the next generation of TV channels,” said Flurry.

“Many consumers installing apps also didn’t know that they were tuning in to new TV channels.”

@RESEARCH LIVE

2 Comments

5 years ago

This news article "Mobile is now 'America's first screen'" should have referenced the appropriate Nielsen data sets, if they exist. As far as I know, Flurry does not have a national probability sample of 25,000 US TV Households and more than 50,000 persons 2+. Many of these households/persons have mobile telephones and tablets that Nielsen claims to have the capacity to measure. The Flurry data may be a distraction, if the Nielsen "currency" data actually exist. MRS, Please check and report back to your subscribers. Onwards and upwards.

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5 years ago

"news" stories like this are actually offensive. Nielsen has consistently reported that the average american watches 5 hours of TV per day. That is the currency and accepted fact. Flurry's estimate of mobile use is on the high side relative to any other estimates which is, of course, self serving. Morgan, the reporter, should do a better job of fact checking as reporters in traditional media would.

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