NEWS6 February 2017
US – More than half ( 58%) of US video consumers watch content on their smartphones with paid-for video streaming commonplace.
Three quarters ( 75%) of video content consumers pay for streaming channels compared with 41% who buy downloads according to research from PayPal and SuperData Research.
The research involved a global 10-market survey with 10,000 consumers to explore how digital media is being used.
Netflix proved the most popular platform – with more than half ( 55%) of American viewers preferring it to other platforms, Amazon Prime was second with 14%.
When it comes to music smartphones are the most popular device with 86% of music consumers listen on their mobiles. Age affects method with 70% of older listeners downloading (compared with 51% who pay to stream), while 60% of millennials do (versus 63% who stream).
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