NEWS20 November 2012

MMR and Watch Me Think strike video partnership


UK— MMR Research Worldwide has partnered with digital media agency Watch Me Think to help expand its consumer insight offerings for the food, drink and personal care sectors.

Watch Me Think collects video footage from consumers filmed on their smartphones after they have been asked to discuss partisular topics, respond to stimuli or perform specific tasks.

Through the partnership with MMR, the research agency will be given access to this footage in response to client briefs, and the firm’s team of researchers will then analyse the content.

Mat Lintern (pictured), MD at MMR said: “Where ethnographic research is paramount to deepening the understanding of consumers, viewing end users in their natural context and in real time isn’t something which conventional research techniques allow. Diary-type methods of recording behaviour, for example, can be complex and time consuming to complete and also render many important consumer groups such as children, babies and pets inaccessible. However, the latest observation techniques used by Watch Me Think close the research gap and allow us to provide insights in another, highly accessible format.”

Watch Me Think’s chief tinkerer Alistair Vince added: “Watch Me Think isn’t a research company, but our videos are used as part of research every day. We don’t offer analysis, but there is a demand from brands for analysis of the videos we providet.”