NEWS30 July 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Advertising spend has risen 4.2% year-on-year in the first quarter, according to the AA and Warc Expenditure Report, but the rate of growth is forecast to slow compared to 2018.
Spend on advertising in the first quarter of 2019 hit £6bn, marking 23 consecutive quarters of growth for the UK industry as the country approached the original Brexit deadline of 29th March.
Online ad spend drove growth in Q1, with online radio spend up 26.5% compared to the first quarter of 2018, TV video on-demand up 17.5% and total online display increasing by 16.6%.
But while overall spend was up on the same period in 2018, it was down half a percentage point (-0.5%) on the level forecast.
TV advertising was down 2.5% on the first quarter of 2018 and spend on newsbrands was down 9.1%. Direct mail, regional newsbrands and magazine brands also dropped.
The report forecasts ad spend will reach £24.6bn for the full year, equivalent to a 4.6% year-on-year increase. However, this is lower than the 6.3% growth seen in 2018, compared to 2017.
The AA expects growth of 5.3% in 2020.
Stephen Woodford, chief executive at the Advertising Association, said: "These figures are testament to the resilience of UK advertising during an uncertain period for business, leading up to the original Brexit date. We see online advertising in all its forms continuing to perform strongly, demonstrating again how the UK is Europe’s leading online advertising marketplace.
"We hope that the new administration can deliver a business-friendly outcome to our relationship with the EU, ensuring the UK’s domestic advertising market remains robust and our advertising exports, which are world-class, keep growing."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/Mn5jO4IDTG
Dentsu acquires Extentia and merges it with Merkle https://t.co/yRCNmdOqgA #mrx #marketresearch
UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Qual / Quant Insights specialist – Brand/Comms/NPD
£50,000–£60,000 + Excellent Benefits
Hasson Associates
Senior Consumer Insights Manager
£–65000
Resources Group
Senior Consumer Insights Manager (12 month FTC) – Clientside
Resources Group
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments