NEWS1 October 2019

Warc relaunches data service

Media News UK

UK – Advertising and media effectiveness information company Warc has launched a new version of its online data service, Warc Data.

Warc Data aggregates and evaluates data from around 100 sources. It is used by brands, agencies and media owners to plan advertising and media strategies and investment.

The service now includes new category data from a partnership with Nielsen, covering net advertising investment by medium in 23 markets across 19 categories.

Subscribers can also access benchmarks for media spend and ROI, media owner profiles, advertising trends reports and Warc surveys through the tool.

James McDonald, managing editor, Warc Data, said: "The thousands of unique insights by category, country and channel available on Warc Data will empower users to make smarter strategic decisions towards creating more effective marketing."