NEWS1 October 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Advertising and media effectiveness information company Warc has launched a new version of its online data service, Warc Data.
Warc Data aggregates and evaluates data from around 100 sources. It is used by brands, agencies and media owners to plan advertising and media strategies and investment.
The service now includes new category data from a partnership with Nielsen, covering net advertising investment by medium in 23 markets across 19 categories.
Subscribers can also access benchmarks for media spend and ROI, media owner profiles, advertising trends reports and Warc surveys through the tool.
James McDonald, managing editor, Warc Data, said: "The thousands of unique insights by category, country and channel available on Warc Data will empower users to make smarter strategic decisions towards creating more effective marketing."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
RealityMine to open centre of excellence for data science https://t.co/B112xzpDG0 #mrx #marketresearch
Consumer confidence hits another record low https://t.co/ylct3h9Wql #mrx #marketresearch
Bilendi sets up shop in the Netherlands https://t.co/rb2CaRJOMt #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Insight Analyst (6 month contract) – Property Association
To £36,000 pro rata
Hasson Associates
Senior Data Analyst
£35000–45000
Resources Group
Quant / Qual Project Manager (Italian speaking) – Healthcare
£25,000–£40,000 + Excellent Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
While images of settling into a relaxing sun lounger ️maybe beckoning, take advantage of our easy-to-book,… https://t.co/2zXQsOJ1mI
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments