Mintel launches product comparison tool

The tool is available to companies worldwide looking for purchase intent research on consumer food and drink markets in the US, UK, France and Australia.

Mintel benchmarks consumer reactions to new product launches so companies can understand and analyse what is driving consumer purchase decisions. By combining product intelligence and consumer research, the tool can help companies developing, launching and selling a new product.

Jonny Forsyth, associate director, food & drink at Mintel, said: “Mintel Purchase Intelligence tracks new launches across all UK food and drink categories. It serves up detailed data on product ingredients, innovation, promotion and packaging. It gauges consumer reaction, from what they think to whether they would purchase. And then it asks them why.”