The partnership will see Mint embed process intelligence into its software, containing data and knowledge about how marketing and media processes run and how they can be optimised.

As part of the collaboration, Mint will become the partner platform of record for Celonis’ marketing and media sector tools.

Celonis collaborates with finance, customer experience and supply chain businesses to build a network of independent software vendors (ISVs) that help organisations increase efficiency and achieve business results. 

Mint is a software-as-a-service company specialising in advertising resource management. It is head headquartered in New York with bases in London, Paris, Munich, Milan, Rome and Sao Paulo. 

Lorenzo Larini, chief executive at Mint, said: “We are thrilled to collaborate with Celonis as their first partner in the media and advertising space – and to jointly work on our mission to improve efficiency for businesses globally.

“By combining our innovative ARM solution with Celonis’ Process Intelligence Platform, we’re creating a powerful toolset that will revolutionise how businesses optimise their marketing and media operations.”

Marc Kinast, vice-president corporate development at Celonis, added: “We are dedicated to supporting enterprises in their pursuit of operational excellence across all areas by collaborating with domain leaders in their respective areas of expertise.

“With its mission to cover the entire advertising workflow, Mint will provide its customers with process intelligence from Celonis.”