Zohrer (pictured), previously head of connections planning, will take on the newly created role of chief product officer. She will be responsible for driving Mindshare’s digital transformation across the UK, integrating its offering across media buying, data and technology services, e-commerce and digital analytics.

In her previous role, she played a key role in embedding the Adaptive Marketing Framework (AMF) – Mindshare’s global planning process – into the local market. Prior to Mindshare, she was EMEA manager for agencies & advertisers services at AppNexus.

Weetch, previously client partner, will become chief of planning operations, leading the planning department and working closely with Mindshare’s chief strategy officer, Matt Andrew.

He will continue to be closely involved with two of the agency’s flagship accounts, Three Mobile and Warburtons, which he oversaw in his previous role. Prior to Mindshare, Weetch was general manager of Ikon Communications Sydney.

In addition, Nikki Gunning and Emily Scovell have been promoted to planning partners, reporting to Weetch.