Hargreaves (pictured) will lead the roll-out of MindMover’s new software programme across its client-base, including its self-serve platform. He has previously worked for companies such as Research Now, Synovate and Ipsos prior to joining MindMover.

Meanwhile, Zoe Hallam joins as associate director working across a range of MindMover’s current and new ongoing clients, and heading a team of five researchers. She was most recently associate director at Verve, and has previously run global accounts for Walgreen’s Boots Alliance and British American Tobacco, among others.

Amy Courtney joins as research manager and Zoe Beales as senior research executive.

Mark Ursell CEO said: “I am really excited to welcome Alan, Zoe, Zoe and Amy to the team as they bring a wealth of experience to MindMover. They will play a vital role in delivering our expanded offer to clients of self-serve software through to full service communities that put the customer at the heart of their business”.