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NEWS20 July 2012

Millward Brown snaps up Chilean partner Cadem Advertising

Latin America M&A

CHILE— Millward Brown has acquired Cadem Advertising, a research agency in Chile that has operated as its licensee in the market for a number of years.

Cadem employs 87 people and key clients include Coca-Cola, Falabella Retail, Nestle, Telefonica and Unilever.

Its unaudited revenues for the year ended 31 December 2011 were approximately US$6.6m with gross assets of approximately US$2.7m.

Pictured is Eileen Campbell, Millward Brown’s global chief executive.