NEWS2 March 2016

MFour trials DIY mobile survey technology

Innovations Mobile News North America

US — A number of researchers are beta testing MYResearch, a tool offered by MFour Mobile Research that allows researchers to design, program and field surveys. 

Users can target demographics, set qualification questions and quotas, and target people geographically using GPS technology. Consumers are contacted in real-time by push notification. 

MFour Mobile Research has its own app, Surveys on the Go, which leverages the technology found in mobile devices to acquire insights from consumers.