MFour launches DIY website

The new site also provides a map of streaming data from an all-mobile panel.

The company said its new platform gives market research firms and brands fast, cost-efficient and high quality data from consumers who meet specific demographic criteria in-location. In particular, it provides instant access to millennials, Hispanics and African Americans, to gain consumer insights from traditionally hard-to-reach consumer groups.

MFour CEO, Chris St. Hilaire, said: “It’s exciting to launch the only do-it-yourself survey-building platform that provides complete transparency and real time data from more than a million mobile users.”