MFour receives $5m investment

This funding is intended to accelerate the mobile technology and consumer research company’s expansion. 

More specifically, according to the announcement, it will be used to scale technology and research staff, and $2m will be dedicated to marketing its offer. The remainder of the investment will be used to expand internationally. 

“We’re just getting started,” said Chris St. Hilaire, MFour’s co-founder and chief executive (pictured).

“Market research needs to realise that you can’t field representative surveys with online panel anymore. Mobile is the future, and researchers need to get on board or find a new profession.”