NEWS21 February 2019
US – Mobile research agency MFour has launched a tool to measure the effectiveness of in-store advertising.
The tool uses mobile feedback from shoppers who have been exposed to in-store product displays and signage.
Consumers are sent an exit survey immediately after leaving stores where campaigns being measured are underway. The tool tracks metrics including advertising, brand and product awareness and purchase intention.
Researchers using the service can test in up to 1,000 locations.
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