NEWS21 February 2019
US – Mobile research agency MFour has launched a tool to measure the effectiveness of in-store advertising.
The tool uses mobile feedback from shoppers who have been exposed to in-store product displays and signage.
Consumers are sent an exit survey immediately after leaving stores where campaigns being measured are underway. The tool tracks metrics including advertising, brand and product awareness and purchase intention.
Researchers using the service can test in up to 1,000 locations.
The world's leading job site for research and insight
Resources Group
Sales Director – Market Research Services
c. £70–90,000 plus comm
Spalding Goobey Associates
Associate Director – Qualitative – Stellar Consultancy
£50 – 65,000 + Bens
Resources Group
Data Scientist/ Data Science Manager – Strategic Insight Consultancy
£50–65,000 (depending on experience)
Featured company
-
Town/Country: Stockport
Email: Enquiries@dataoptions.co.uk
With extensive operational and project management experience, Data Options offers a friendly and flexible service to market research organisations of all sizes, as overspill capacity for in house services or as a complete . . .
-
Town/Country: London, ,
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
-
Town/Country: Bristol, USA
Email: hello@onepoll.com
OnePoll delivers international market research and communication solutions to global brands, ambitious start-ups and news media outlets . Established since 2003, our experts specialise in optimising online research, working with . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments