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NEWS7 July 2015

Meyer made Ipsos CMO in US

News North America People

US — Ipsos has appointed Jim Meyer, former CEO of Ipsos ASI in North America, to the newly created position of chief marketing officer.

For the past two years, Meyer has led Ipsos’ advertising and brand communications research business in the US and Canada. In this new position, he will be responsible for developing and implementing marketing strategy.

Pierre Le Manh, CEO, North America, Ipsos, said: “This new position is the latest in a series of management appointments designed to improve our offering and our position in the market. A strong strategic marketing function will be crucial to propelling us forward as game changers in the research industry.”

Meyer spent the first 20 years of his career as a New York advertising executive, then five years as a marketing strategy consultant and six years as the founding CEO of Mindset Media, an ad technology firm now owned by Google. He was a general manager at TNS immediately before joining Ipsos.

@RESEARCH LIVE

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