NEWS1 March 2012

MetrixLab hires Millward Bown’s Habgood as managing consultant

People UK

UK— Online MR agency MetrixLab has appointed former Millward Brown man Andy Habgood to lead its UK brand, media and advertising business unit.

Habgood (pictured) was previously an account director at Millward Brown, where he worked in both the US and the UK. He has spent 12 years in the industry and worked with brands including Heineken, Electronic Arts, Peugeot and O2.

MetrixLab’s global business unit director Lucas Hulsebos said: “We’re building and strengthening our international teams and Andy’s promotion will definitely help us to grow the UK business.”

His appointment coincides with the firm opening new offices in Asia and Latin America.