NEWS9 December 2011

Metametrics adds new directors for business relaunch

People UK

UK— Metametrics, the business founded by former Kraft Foods market research manager Tom Lloyd, has relaunched with two new directors on board.


Janet Snedden, former director of data at Wunderman, and Andrew Rogers, the former group marketing analytics manager at brewer SABMiller, join Lloyd in leading the business, which offers marketing analytics, customer insight and CRM planning.

The firm’s existing client list includes SABMiller, Danone and relationship marketing agency Tomorrow RM.

Snedden said: “Our mission is to help businesses simplify their marketing investment decisions in order to create compelling and actionable market, customer and communications insight to optimise ROI.”

Pictured left to right are Snedden, Lloyd and Rogers. Lloyd originally launched Metametrics in 2007.