Merkle acquires Filter

The value of the deal was not revealed but the business will now be known as Filter, a Merkle Company. It will continue to be led by Filter CEO, Joe Melanson (pictured), with chairwoman, Kristin Knight, taking on the role of strategic advisor. Its chief financial officer, Terry Harnisch, will remain part of the management team.

Melanson will report to Craig Dempster, president, Merkle Americas.

Filter was founded in 1991 and has offices in Seattle and Portland. The company helps leading brands develop and deliver better customer experiences, multi-channel campaigns and virtual realities by embedding its expertise inside the client’s own organisation.

This is the latest in a number of acquisitions for Merkle.

Dave Braun, executive vice-president, customer experience, Merkle said: “The acquisition of Filter is strategically important for Merkle. In addition to adding depth to our digital marketing, visual design and customer experience capabilities, Filter brings expertise in virtual reality and 3-D design. I am particularly excited about Filter’s experienced management team and their primary engagement model for clients, which features teams on-site and embedded with in-house client resources to provide marketing solutions.”